Topic: Digital Strategy

Customers evaluating whether they understand a business value proposition

How to Test Whether Customers Actually Understand Your Value Proposition

Your homepage may clearly explain your business to you. That does not mean it clearly explains your business to a first-time visitor. This is one...

Satisfied homeowner recommending a home service business

Want More Referrals? Start With the Customer Experience

Referrals don't happen by accident. A better customer experience can turn happy customers into your most valuable source of new business....
Image Alt Text: Business team managing local SEO across multiple locations

How Multi-Location Businesses Can Build a Scalable Local SEO System

Expanding from one location to several is good news for a business. It can also create a problem that is easy to overlook. Your website,...

How Service Providers Can Use Customer Preferences to Improve Email Content

A service business can have thousands of email subscribers and still struggle to make its emails feel relevant. The problem is not always the email...