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Topic: conversion optimization

Ecommerce shopping cart connected to an abandoned cart recovery email

What Should an Abandoned Cart Email Actually Say for Your Business?

An abandoned cart email should do more than remind someone that they left a product behind....
Digital strategist testing a service business value proposition with potential customers

How to Validate Your Value Proposition Before Changing Your Website

Before rewriting your website, find out what customers actually understand. This practical framework helps service businesses...